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Project type

Sustainable Clothing Line

Date

Winter 2025

Location

Nashville, TN

Brand: Shitwater Outfitters

Tagline: No Shit. All Grit.

Who We Are:
Shitwater Outfitters is a sustainable, grassroots clothing brand born out of frustration with the pollution choking the Tennessee River. Single-use plastics—bags, silverware, Styrofoam—are suffocating one of the most biodiverse rivers in North America. While lawmakers drag their feet, we’re taking action by offering sustainable alternatives and using bold, unapologetic messaging to wake people up.

Our objective is to spread awareness about Tennessee River pollution and inspire Tennesseans to ditch single-use plastics.
We’ll achieve this by providing eco-friendly, reusable products in natural and upcycled materials that makes a statement, using Southern wit and a no-nonsense attitude to connect with our audience.

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