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Matriarch & Co. Brand Identity
Location
Jackson, TN
@themotherthrifter
Date
Winter 2025
Project type
Brand Identity with 5 Brand Applications
-Logo Design and Color Palette
-Visual Merchandising (Windows)
-Immersive In-Store Experiences
-Marketing Creative for Seasonal Campaign
-Social Media Designs for instagram & tiktok
She is the idea, the drive and the inspiration. She is The Mother Thrifter and she is the brand.
Empowering women and caring for them has been her mission. As business continues to expand and change, we needed an identity to carry her personality and her unique voice. Positioning ourselves for growth, we needed a mother brand to house The Mother Thrifter and keep her thrift alive while also adding additional categories, expanding our e-commerce offerings and social presence.
Immersive and interactive experiences in-store were created to ease the pressure on our Matriarch and leveraging technology allowed her voice to be in more places at the same time while also creating the phygital experience that we know our Gen Z audience expects.
